Market Research

Feasibility Studies​

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Published Researches

Law Firms Egypt

A complete review of Law firms in Egypt (Competition mapping) also international Legal firms (US & European firms) , also a complete business Plan

When to entering densely crowded or scarcely entered markets, any business must look at the ever-crucial element of competition. This study analyzes Egypt’s various law firms, in order to pin down what competitive advantage a business needs to grow as a law firm. We found it most practical to rank the top law firms, and utilized two lists, the IFLR1000 and Legal 500, as our guide into the Egypt’s widely spread law sector. These two ranking systems sift through client feedback, questionnaires and interviews to establish a comprehensive ranking of a nation’s law practitioners. In brief, we found that the tier 1 firms were Baker & McKenzie and Shalakany Law Office. However, Al Kamel Law Office and Denton Wilde Sapte were considered tier 2 firms; our research goes on to list tiers 3 and 4 as well. For specificity’s sake, we managed to determine which firms excel in which fields; for example, Baker & McKenzie distinguishes itself in Mergers & Acquisitions, while, according to our findings, Al Kamel Law Office stands out in dispute resolution. To provide insight into the inner workings of these firms, we determine which of three operating models are used by a given law firm, the models include: growing organically, associating with a highly ranked US firm and associating with a US firm that is not highly ranked. When it comes to the actual presence of US firms in Egypt, we only found two that operate locally -Baker & McKenzie and DLA Piper- while a few other firms operate remotely. Beyond ranking the law firms, we dowsed through virtually all significant local law firms and laid out their areas of practice, services and their history. The purpose of this study, or any competitive analysis, is to understand the competing forces that drive any market, hatch a database, ponder potential market opportunities and, if possible, recruit talented personnel.

RFID Market Egypt

Conducted for The Egyptian RFID (Radio Frequency Identification) Market Research including competition and key Players

The Radio Frequency Identification (RFID) market may not be the most high profile business sector in Egypt, yet, after extensive research, we managed to clear the fog of obscurity surrounding the industry. From the outset, we wanted to get a close look at both the local competing RFID providers and the IT sector, which should serve our over-arching task of composing our own business model. Our research collects RFID company profiles in droves, in order to grasp their operating models and management structures. Amongst the biggest names in RFID, we looked at GS1 Egypt, Datum and Masria Card, all while detailing their various activities, solutions and products. Interestingly, the various RFID-related firms all dabble in a shockingly diverse range of services: GS1 Egypt, for example, achieved a foothold in healthcare, Datum has delved into warehouse and industrial solutions and Masria Card leans towards border and security control as well as transportation applications. This finding gives us the insight into the potential diversity a start up RFID firm, as its fate is not at all constrained to only one field of focus. When it comes to the state of Egypt’s IT sector, we outlined a plan to survey the fledgling sector in question. Using interviews with key active players in the industry, the findings should provide insight into direct competition, trade perception and market gaps. One should also keep in mind who this study will involve; the targeted segment will include IT experts associated with a pool of different industries, those include: Hospitality and Manufacturing, for example. We believe that what we have unearthed regarding the RFID market can invaluably serve those who plan on boldly penetrating the RFID market, which we hope we have clearly and accurately portrayed.

Flavor House(s) Egypt

A Review Key International and Local flavour houses and key products offered

Research Study covers :

  • Suppliers & Flavor Houses
  • Global & Local Flavor houses / Dairy Suppliers
  • Estimated Market Size – Current /Future
  • Flavor Houses (Global/Local) & Dairy Suppliers

Suppliers & Flavor Houses

  • Global & Local Flavor houses / Dairy Suppliers
  • Estimated Market Size – Current /Future
  • Flavor Houses (Global/Local) & Dairy Suppliers

Global Suppliers

–Givaudan –Symrise –IFF –Firmenich
Global Cheese Powder Producers


Local Suppliers

  • Local Suppliers Egypt (Cheese Powder / Flavors & Diary)
  • Cheese Powder Supplier Bell Foods
  • Flavor Houses /Suppliers (Local)
  • UPAC
  • Techno Taste
  • International Aromatics
  • KFF
  • Kamena
  • Golden Pack
  • Arab Cultivators
  • El Tanbouli & Co

Other Dairy Suppliers (Local) Arab Company

Salty Snacks Market Egypt

Conducted Business Planning Training for The British University In Cairo / Developed Training material

Research Summary :

Conducted this research for one of the leading European research firms .. Including market Sizes and key competitors market shares and profile .

Research Summary :

  • Volumes (Local Market & Export) 2006-2010)
  • Salty Snacks Volume & Value Egypt
  • Salty Snacks Volume/value (2006-2010)
  • Potato Chips Volume/Value (2006-2010)
  • Corn Volume/Value (2006-2010)
  • Rusk Volume/Value (2006-2010)
  • Salty Snacks Export Market :
  • Export Market Totals (06-10) Growth
  • Volume Shares By Company

Key Salty Snacks Producers

Research Study covers :

  • Processed Cheese Producers & Product offering
  • Volumes Local & Export
  • Cheese Producers – Volume
  • Processed Cheese Volume Split by Sub-Category
  • Top Cheese Producers & Production Volumes
  • Cheese Producers & Usage of Cheese Powders
  • Processed Cheese Volume  & Powder Usage 

Cheese Market Egypt

A complete review of Egyptian Cheese market includes all segments competition, trends and Local /Export markets

Study Contents :

Food Market Egypt:

  • Food Market – Egypt
  • Local Food Market:  (Grocery) :
  • Milk – Local Market Overview
  • Volume Shares by Category
  • Volume Shares by Company
  • Sub Category Volume Share by Player
  • Local : Volume & Value Growth
  • Cheese Market

Total Market

  • Total Market:(Local & Export) / Split by Category 2009
  • Total Market: (Local & Export)
  • Top Producers/Split by Sub-Category   
  • Export Market (Top Producers / Split by Sub-Category
  • Export Market (Top Producers / Rank by Volume Share

Processed Cheese:

  • (Local & Export) / Market Growth 2006-2010
  • Processed Cheese – (Local Market) Review 2009

IT ICT Sector

A Complete Implementation of Sales Automation (Using Hand Held Computers) , Implementation Scope 100+ Sales Rep , Nation-Wide Coverage

Summary :

A Complete Implementation of Sales Automation (Using Hand Held Computers) , Implementation Scope 100+ Sales Rep , Nation-Wide Coverage

Project Objective :

A complete Deployment  started Deployment on 2004,
  • Key Project :

    This project was launched by the end of 2003 after the acquisition of Cadbury to Adams business,  the Implementation of SFA (Sales Force Automation) was a part of “Route To Market Project” 

Project Scope :

The Project included the Following
  • The business was Handling 100+ SKU’s
  • Operating 4 Plants Nation-wide
  • Deployed for 100+ Sales Team
  • Nation-Wide deployment 5 Sales Depots 
  • Covering : 100+ Retail Trucks

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Our Partners:

Alawi Law
Alawi Law
National Bank of Greece
National Bank of Greece
Smash Management
Smash Management
Pierre Fabre
Pierre Fabre