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Sales Force Automation
Hand-Held
Country : Egypt
Scope :Sales Force Automation
Segment : FMCG
Author :PILLARS
Project Date : Oct 2010
Summary :
Project Objective :
A complete Deployment started Deployment on 2004,
- Key Project :
This project was launched by the end of 2003 after the acquisition of Cadbury to Adams business, the Implementation of SFA (Sales Force Automation) was a part of “Route To Market Project”
Project Scope :
The Project included the Following
- The business was Handling 100+ SKU’s
- Operating 4 Plants Nation-wide
- Deployed for 100+ Sales Team
- Nation-Wide deployment 5 Sales Depots
- Covering : 100+ Retail Trucks
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Market Research
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