Here, we tackle the Egyptian dairy market, and research whether or not it is feasible for a bold entrepreneur to start a dairy farm. Beginning with the practicalities of operating a dairy farm, this pre-feasibility study looks at three key project components, which are: vetting, machinery and feeding. The crucial position of farm manager is fleshed out in the study, as the responsibilities and requirements for the job are both explained. To keep track on performance, the farm should implement both financial KPIs, like farm working expenses; and physical KPIs, like the total supplements used. At Pillars, we keep in mind that no business, not even a dairy farm, exists in a vacuum, therefore it is as imperative to analyze the dairy market as it is to analyze the farm itself. We began with a SWOT analysis of the Egyptian dairy market, and identified it as the ‘backbone and mainstay of the economy’ while not losing sight of how there is a lack of market information in an already disorganized sector. Our methodology involved probing three major prongs of the dairy market: White cheese, yoghurt and milk. Interestingly, we found significant consumer conversion from loose milk to packaged milk, which is due mainly to health concerns. Similarly, the highly competitive yoghurt has shifted towards packaged yoghurt, due to the intense promotion of multinational producers; according to our research, these new entrants are symptomatic of rapid market growth. In spite of high profit margins and strong margins, the relatively new white cheese market is unfortunately fragmented, in terms of producers. These trends are all painstakingly detailed in the study, and, to the up-and-coming dairy entrepreneur, following them may set a business on the right path forward.