GCC Market Entry : Research

Pillars Market Research

GCC Market Entry

Country : Egypt
Scope : Salty Snacks Market
Segment : FMCG
Author :PILLARS
Project Date :  Oct 2010

Research Summary :

As a part of strategy formulation for a market entry to GCC market for Key Player in the games industry (Eeuropean)

Contents :

  •  Implementation Methodology
  • Strategic thinking
  • International opportunities evaluation
  • Market entry strategy planning
  • International business planning
  • International business management structure

Key Next Steps

  • Agree on methodology
  • Agree on Scope of Implementation
  • Agreement on Time for Implementation
  • Agree on project Financial Terms

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