Country : Egypt Scope : Cheese Market Segment : FMCG Author :PILLARS Project Date : Oct 2010
Research Summary :
Egypt food market:
Collected above are a series of studies concerning the competitive players in Egypt’s food market, the research touches on many corners of the food market, like: Pizza, Burger, Cafe, Dairy, Salty Snack and Bakery markets. The section focussing on the Cafe market includes a thorough list of the leading forces that pervade the marketplace, like Starbucks, Trianon and Beano’s. The compiled list includes insightful comments about a given cafe’s supplier, preferences and potential for growth; the number and locations of a chain’s outlets are also listed to illustrate their size. In a similar vein, our findings of the Bakery market also consisted of a collected list of active competitors, like TBS, Simonds and Bread Basket. Our trip into the Salty Snack market was well worth it, as we managed to forge a complete market overview. In 2009, the market was estimated at 114 K Ton, plus it grew by 36% since the year prior. We went on to list the market leaders and their market share, Frito Lay led with 47%, while Lion and Egypt Food amounted to 14.8% and 15.% respectively. For the sake of simplicity, we arranged the pizza market into a few categories, with appropriate comments related to each one. For example, we concluded that international pizza chains, like Pizza Hut and Little Caesar’s, are not the go-to outlets for Class A customers. It was the likes of Thomas Pizza and Tabasco, local pizza chains, that were favored by Class A customers. Moving on to Burgers, we assembled the most significant burger-centric chains and restaurants in Egypt, and included a short brief description of each one, detailing its identity and mission. We sought out the menus and prices of all those businesses, like Ruby Tuesday and Burger King, whilst also pointing out their branch locations. All in all, this study paints a cohesive picture of the dynamic Egyptian food market, and its various cornerstones, and can show a business the ample ins-and-outs of countless industries.