Sales Force Automation

Pillars Market Research

Country : Egypt
Scope :Sales Force Automation​
Segment : FMCG
Author :PILLARS
Project Date :  Oct 2010

Summary :

A Complete Implemention of Sales Automation (Using Hand Held Computers) , Implementation Scope 100+ Sales Rep , Nation-Wide Coverage

Project Objective :

A complete Deployment  started Deployment on 2004,

  • Key Project :

    This project was launched by the end of 2003 after the acquisition of Cadbury to Adams business,  the Implementation of SFA (Sales Force Automation) was a part of “Route To Market Project” 

Project Scope :

The Project included the Following

  • The business was Handling 100+ SKU’s
  • Operating 4 Plants Nation-wide
  • Deployed for 100+ Sales Team
  • Nation-Wide deployment 5 Sales Depots 
  • Covering : 100+ Retail Trucks
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