Country : Egypt
Scope : Retail
Segment : FMCG
Project Date : Oct 2010
A complete business Assessment & Strategic Planning for the group includes all functions :
Production,Retail,IT and Other business Functions
The struggle towards understanding the flaws that deeply cripple a business can be frustrating beyond all reason, which is precisely why we believe that well-made business analysis can be immensely useful. In this study, we deliver a complete rundown of Acceptus Hypermarket, in hopes of getting a grasp on the problems that hold back the business- as well as illustrate solutions. The problems we tackle are entrenched within a few of Acceptus’s functions, like: operational, managerial, category management issues and more; these pressing matters are also ranked from ones of a high priority to those of a lower priority. Key managerial issues that have been diagnosed include the absence of performance management indicators for business progress, and a marked deficiency in staff loyalty. On the operational front, a lack of signage and footfall were also alarmingly found. After digging up those aforementioned flaws, we stitched together a precise implementation plan to not only overcome these setbacks, but also to propel the business forward. Our plan proposed the introduction of home delivery into Acceptus’ offered services, and, leaving no stone unturned, we went on to detail the required steps. When it comes to the technical portion of this plan, we stressed the importance of creating an operations manual and ensuring the new interface will be compatible with the current system. In order to brew healthy morale and satisfy delivery goals, we recommend the use of bonus schemes; this should come hand in hand with strictly set customer service standards. Also, we found it paramount that Acceptus utilize booths and light boxes, and suggested, on a map of Acceptus’ store location, where they should be placed. Beyond these two objectives, our plan also nudged Acceptus towards liquidating its slow moving products – those likely to expire before being purchased. To do this, the sales of SKUs (Stock Keeping Units) need to be compared to the stock report, thus establishing which products move too slowly. Selling these items at a discount, or arranging their return to a vendor, can better utilize Acceptus’ stocks and, as our research indicates, will cost about 70,000 EGP. In our pursuit of obtaining as whole a picture of Acceptus’ operation, we spared no details. We illustrated the most pertinent dilemmas that inflict Acceptus, whilst pointing the hypermarket to new horizons.