Develop and implement marketing strategies to increase product awareness and revenue Collaborate with cross-functional teams to plan and execute promotional campaigns across various channels Conduct market research to identify trends, consumer behavior, and competitor activities Create and manage marketing budgets while delivering measurable results Monitor and analyze the effectiveness of marketing programs, making recommendations for improvements as necessary Develop materials such as presentations, collateral, and proposals to support sales and marketing efforts Manage and update the company’s website and social media profiles to maintain a positive online presence Evaluate and report on the success of marketing initiatives to management and stakeholders Create and develop marketing publications, giveaways and printed material Open channels with sponsors and finding collaboration areas
JOB COMPETENCIES
Excellent written and verbal communication skills Strong project management and analytical skills Ability to work collaboratively in a team environment
EDUCATION & EXPERIENCE
Bachelor’s degree in Marketing, Communications, or related field is a huge plus At least 3 years of experience in marketing, preferably in a B2C environment Solid understanding of marketing principles and techniques, including digital marketing, content marketing, and lead generation Experience with marketing automation tools and CRM systems Proficiency in Microsoft Office Suite and Adobe Creative Suite