Planning, implementing, and overseeing all marketing and advertising campaigns.
Set marketing goals and objectives
Contribute to the overall growth of the company
Planning & designing comprehensive marketing strategies to create awareness of the group’s business activities.
Prepare annual marketing plans, create a calendar of campaigns and events.
Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections
Set the marketing budget and analyze the market and competitors.
Producing ideas for promotional events or activities and organizing them efficiently
Responsible for producing valuable content for the group’s online presence, editorial design and organizing the group’s publications
Conduct general market research to keep abreast of trends and competitor’s marketing movements
Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
Negotiate with media agencies and secure agreements on the production of promotional materials
Liaising with sales and public relations teams to align objectives.
Growing and developing the in-house marketing team.
Building a network of reliable external agencies and marketing professionals.
Conducting market research and staying abreast of competitor positioning
Analyze company’s marketing strategy and suggest improvements
Stay up to date with the latest technology
Stay up to date with the latest best practices
Job Requirements
Proven experience as chief marketing officer; some similar positions considered
Master degree in Marketing or related
Excellent leadership and organizing skills, analytical and creative thinking Exquisite communication and interpersonal skills
Application of marketing techniques and strategies across a variety of channels, both digital and nondigital
Up to speed with current and online marketing techniques and best practices
Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce , etc.